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Radio Mirchi - It's Necessary

Does it feel like Video did kill the Radio star? It has been feeling that way lately in New York City. For those without cars, and with CD burners, big screens, and high-powered MP3 players - the radio dial is usually a last resort for music. BUT - besides the fact stations play the same 6 songs over and over again for hours, Radio Waves are still be the best source of hearing new music and exclusive mixes. This is especially true in big cities - with well-connected, intuitive DJs - who, unfortunately, tend to spin their best sets in at off-peak hours.

"Hey your girl's got a face for the radio."

Let's go to India.
In an industry where providers need that exclusive content. In a country where films, actors, and music videos are the pulse of generations young, old, and in between. In the face of pictures, gossip magazines, and visual appeal - one particular radio station has been on the rise. Catching waves with bubbles - Radio Mirchi, 98.3FM, it's necessary.

"Oh the Drama - you need it"

In 2000, when the Government formally announced the auction of 108 FM frequencies across 40 cities, Entertainment Network (India) Limited won the largest number of licenses. They became the sole radio presence in 7 major cities - Mumbai, Delhi, Kolkata, Chennai, Pune, Indore and Ahmedabad - and have become the largest private FM Radio operator in the country.

A track record of developing creative and innovative content and programming formats has helped Radio Mirchi expand and retain its audience and advertisers. For example, they exclusively released the music for Hindi films such as 'Hum Tum', 'Salaam Namaste', 'Mangal Pandey' where it enjoyed exclusive rights for FM broadcasting of the music of these films for around two weeks

Future plans also include exploring opportunities to become FM radio broadcasters or content providers in international markets at an appropriate time, either directly or through strategic partnerships or inorganic initiatives.

You might hear them soon on Satellite Radio or live on the Internet. You might be exploring the Indian consumer market and consider the advertising power of Radio Mirchi. Or you might be looking to hear the top stars and musicians across India hold live interviews about their careers and crafts. By whichever means - you might quickly become very familiar with Radio Mirchi.

This has been a BrownSkinZ Production.